Gaining competitive advantage through digitalization

Once car2go and DriveNow hit the market, things started to get a lot more exciting and competitive for car rental services like Dr.Hartl. Andreas realized from early on that the company couldn't compete with these car-sharing services but instead became a part of the mobility mix. However, he also knew that the company had to professionalize its online presence and digitalize its services to keep up. A lot of service providers, especially when it comes to standard software solutions, have approached him throughout the years. Still, Andreas knew they couldn't offer the flexibility and personal service Dr.Hartl provides to customers. That's where we stepped in.

The price calculator

The price calculator allows customers to quickly calculate a rental vehicle's price and send a booking request within minutes.

Customers can:

• Select the date range they would like to rent the car for
• Select and filter car types
• Easily customize their request with navigation systems, car seats, etc.
• Add voucher codes
• And send a booking request with the click of a button

The price calculator was built as a widget that could easily be integrated into the website which another company developed. At TRIGO, we always consider the technology already there and ensure our solution offers a smooth and on-brand integration.

CRM System

The CRM System in the back office is the team's helping hand and enables them to gather customer data, create care rental contracts, and manage the car fleet on a day-to-day basis.

It has significantly reduced paperwork, ensures customer data is kept in one place, and enables a more efficient workflow for employees. This is also a more future-proof and scalable solution, giving Dr. Hartl the freedom and ability to scale their business going forward.

Both systems were created with simplicity and ease in mind. As Managing Director Andreas says: "Technology and software aren't my strengths, and I don't know much about them, to be frank. First and foremost, I'm a car rental dealer and Managing Director of the company, but that gave us the perspective to make the solution as simple and easy to use as possible. Which ensures we can offer the customer a comfortable experience."

Dr.Hartl and TRIGO collaborated for approximately a year. A lot of time was invested in the initial discovery phase to tease out the ultimate solution — discussing and nailing down the company's processes and just how software can slot into that system.

When it comes to digitalization, the company is experiencing a generational switch — so we knew this process had to be gradual. TRIGO and Dr. Hartl worked intensively together, “we approached everything throughout the corporation at eye level, and we worked on creating the solution together — which has been fantastic.” stated Managing Director Andreas.

Dr. Hartl and the team saw the opportunity in digitization; they have a long-term uncomplicated and future-proof approach to digitizing their processes — step-by-step. Andreas is always up for a discussion and takes on feedback well, while we also take his companies structures and limitations into account. This open-minded approach has made our collaboration incredibly successful.